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According to the 2020 Palm Review semi-annual report, in the first half of the year, the company continued to develop commercial value-added services in the process of continuous integration of the new Internet monetization model combining paid + free, and the number of users continued to grow. The average number of monthly active users in the first half of 2020 up to 170 million.
2. Netease snail reading (best quality, unique niche)
NetEase launched "NetEase Snail Reading" in 2016, and its "free one-hour reading" time payment model of "time reveals true knowledge" has become a clear stream among many reading software.
3. WeChat reading (overtaking halfway, rising star)
At present, WeChat Reading has 210 million registered users and more than 5 million daily active users, of which more than 60% are young users aged 19-35, and 80% are those with a bachelor's degree or above.
In addition, among the user groups, there country email list is no traffic gap even for the author of the palm reading account or the author of the online article with many fans. For example, this person who is known as the "No. 1 in the popularity list of the gods" has only more than 10,000 fans. . That is to say, in the Palm Reading community, KOL's leading role on the platform is not strong, and the status among users is relatively equal and less hierarchical. Since there is no differentiation, how does the Palm Reading community work? The answer is through "circles".
Click into the square, and there will be prompts and classifications of popular circles. First of all, the classification of these circles is not based on the type of books, but is based on interest, and there are many kinds of chaos. As long as users are willing to find and create, a dog or a sentence can become the smallest logical unit for building a circle. Except for some online articles, most of the circles have nothing to do with reading, and even travel, finance, movies, exams, etc.
The popularity is high, and the circles related to reading are basically online articles, and the proportion of published literature is relatively small.
Looking at each circle in detail, click on the page of the circle, I thought I entered the Baidu Tieba - Palm Reading Special Edition. On the left is the circle in Palm Reading, and on the right is Baidu Tieba. By comparison, I think the circle is an evolution based on Tieba. For example, the operation in the circle is the administrator system of the post bar, with bar rules, points level system, and even a series of operations such as punching, replying, and adding refinement are the same.
The Palm Reading community is based on circles. In each circle, there are points, speeches, replies, and punch cards that users spontaneously form. The most popular discussion is online literature. Spontaneous and casual sharing, the quality of the content is not high, it is a small circle of fan-based communication.